Tips for Beauty Salons – Attracting New Clients
Beauty salons are operating in a competitive industry. The average salon faces losing between 10 percent and 25 percent of their clients every year. That means within three years they’ll have turned over half of the people that they once counted as regular customers. The only way for such a business to stay afloat, if they can’t solve what appears to be a systemic retention problem, is to keep attracting new client.
So, how can beauty salons attract new clients? Well, the first thing they need to do is target the right people, and work with other local businesses to pull people in. Beauty salons work well with hairdressers, for example, and can often build mutually beneficial business partnerships.
Who is your ideal client? Many salon owners make the mistake of thinking that anyone who is willing to spend money in the salon is a good client. That’s not a good way to grow your business. The best client for you is not just ‘anyone that will spend money’. You want to find someone who loves the kind of treatments that you offer, that will buy them regularly, that isn’t a customer service burden, and that will spread the word about your business to their family and friends.
Why do you care about those things? Well, you’ll get a lot more long term money out of those clients, for a lot less hassle, than you would if you allowed yourself to be trapped into dealing with the coupon-clipping clients that complain about everything, and that are purely interested in finding the cheapest place to get their nails done or to have a facial.
If you invest in finding your perfect clients, you’ll build a reputation among a more selective crowd; people who will become loyal clients more readily.
Networking over social media is a great way for a beauty salon owner to find new clients. Don’t limit yourself to Facebook and Twitter either – the real market is in Instagram and Pinterest – image sharing, aspirational and inspirational networks where people share ideas and show off their new looks. Combine that with check-in bonuses on the more ‘standard’ social networks and you have a powerful recipe for word of mouth marketing from exactly the right people.
Finding Those Referrals
Getting people to come through the doors for the first time can be hard, but as a salon owner you do have a few golden opportunities to bring in new customers. For example, you can work with local boutique fashion stores and with hairdressers, or even jewelry stores, to get customers. Joint promotions are easy to set up, and can be mutually beneficial.
Set Your Prices Sensibly
Set your prices sensibly – it’s easier to run a sale to cut prices than it is to increase them at a later date. So, if you’re looking at your pricing and you think that’s what’s holding people off, run a seasonal sale instead of just outright cutting your prices. Find the kinds of things that will be in the greatest demand at that time of year, and put them on offer. If you need to revamp an offer before people get ‘price fatigue’, then do that by changing it – instead of 10 percent off, if it’s something that people will have done regularly (waxing, for example), do a “buy X treatments, get one free!” offer, or offer a free waxing with your spray tan, for example.
Remember that first impressions count when it comes to bringing in new clients. Make sure that your salon is clean and organized. Have an appointment book on hand and welcome people as soon as they come in. Be punctual, and make sure all your staff are well presented. You wouldn’t get a haircut from someone with bad hair, so you can’t expect your customers to get skin treatments from someone who looks tired and drained.
People want salon treatments throughout the year for special events, holidays, and just to feel pampered. Once you figure out who your clients really could be, it’s easy to keep their attention in the medium term, and as they move away, bring in new customers.
What Top Hair Stylists Wish You Knew
If you’re getting your hair done ready for a prom or a wedding then you probably want to go to the best stylist that you can find. Top hair stylists can work wonders with your cut and your style, but there are limits to what even they can achieve. Here are a few things that hair dressers wish you knew, and that would make working on your hair so much easier for them.
1 – Sitting still really matters!
If you try to make a phone call when you’re getting your hair done, it could ruin your cut. Even just chewing gum can make you move your head enough that it will throw of precision work.
2 – Accept the cut is a work in progress.
Try to resist the urge to micromanage. Top hair stylists have the reputation that they do for a reason. If you come in there with some reference photos and talk to the stylist before they start work, then you can be confident that you will get what you want. If you are really, really worried about something, then ask them to stop for a moment so you can talk about it, yes. Try not to micromanage though.
3 – Silence doesn’t mean rudeness.
A really good haircut requires careful concentration. You might be able to chat a bit while you’re getting your hair washed, but once the cut starts, even top hair stylists will want to focus. Let them, because if they’re talking and chopping, there’s a high chance that something will go wrong.
4 – You can’t hide split ends by pulling them.
Pulling on your split ends won’t make them go away. It actually damages the hair. Instead of doing that, snip the end off with a pair of very sharp scissors as a longer lasting solution. If you’ve got lots of split ends, then just get your hairdresser to sort them out with a good cut.
5 – Take care of wet hair.
Don’t brush wet hair, because that will damage it. Use a wide-tooth comb to tease out tangles, and let the hair dry before you do anything else with it. Don’t use heated styling tools on your hair when it’s wet, either. These tools will quite literally ‘fry’ the hair.
6 – Don’t wear elastic bands.
If you have long hair and like it tied back, use scrunchies, or if you can’t use those, use a hooked hair tie instead. These do far less damage to your hair than a traditional rubber band, which will snag and tear the hair if you loop it too tight.
7 – Brush from the end and work your way back up.
When you’re brushing your hair, try to start where the tangles are, then when you’ve cleared the tangles work your way up. If you start at the root you’re far more likely to damage your hair.
8 – Cutting your hair doesn’t make it grow.
There’s an old wive’s tale that says cutting your hair will help it grow. It doesn’t. It might make it look fuller and healthier, but it doesn’t make it grow faster. Instead of trimming your hair too often, try taking better care of it so that the ends don’t split. The less often you wash it with harsh shampoos and the less often you use heated styling tools, the more resilient it will be.
9 – Pat your hair dry.
Instead of messing your hair up with a towel to dry it, try blotting it dry then slowly running the towel through it and wringing the hair out from root to end.
If you follow these tips, then your hair should be far more resilient, and will not suffer from as many split ends and will look amazing. It will be so much easier for your hair stylist to work with, and that means that they’ll be able to give you a really stunning cut, because instead of repairing damage they can focus on the thing that they love doing the most – taking advantage of great looking hair and turning it into something that will truly turn heads at your prom or wedding.
Essential Tips for Prom and Wedding Makeup
Proms and weddings are two of the biggest days in a woman’s life, and they are days when it’s really important that you look and feel fabulous. These prom and wedding makeup tips will help to take the stress out of the big day, and ensure that you feel great and exude confidence.
1 – Have a trial day.
Plan a trial day where you’ll put on that fake tan, and test out your makeup. Do it a couple of weeks before the big day – not so far out that a lot could change with your look, but not so close that you can’t make changes. Get some photos taken, too, in the kind of setting that you’ll be wearing the makeup (so probably outside in daylight for a wedding, and in a darker room for a prom). Remember that sometimes what looks great in the mirror looks different on camera.
2 – Brighten your eyes.
Whatever the occasion, you want to have light, joyful eyes. Bring out the beauty of your eyes by using a concealer to hide any darkness underneath them.
3 – Go Bold!
Prom and wedding makeup should be very different from your usual look. Wedding dresses tend to be much lighter than day to day clothing, and prom dresses are a different look again. Make sure that you skin is smooth and clear looking, then accentuate your cheeks and lips – you’ll want a youthful glow for a wedding, and something that really stands out for a prom. Consider accentuating your eyes with individual eyelashes, for a nice fluttery look – it’s more natural looking than using a full strip of fake eyelashes, but it achieves the same goal of drawing attention to your eyes.
4 – Remember it’s a longer day.
With prom and wedding makeup, you need to know that whatever you apply will last. You won’t have as many chances to retouch as you would during a working day, and unlike a trip to a night club it’s not really acceptable to have runny mascara at the end of your prom. So, find ways to make your makeup last longer – use a slightly damp brush when applying eyeliner, for example. Wear higher quality products than you normally would, and make sure that you have a really good foundation – even if you are forced to cut corners elsewhere, a top quality foundation will make it last a little longer.
5 – Avoid fluorescent lighting.
Get your makeup done in daylight if you can. If you have a pro come to your house, make sure that you get them to work in a room with lots of natural light, or something that is as close to natural light as possible. Fluorescent lighting skews your perception of color in a noticeable way.
6 – Stick to the look YOU want.
You should probably have a pro apply your makeup, unless you really are confident in your sense of style and ability to make a look great. But that doesn’t mean that you should let a pro decide what your look should be. Stick to your preferences. Yes, let them make suggestions and guide you, but remember that at the end of the day you want to feel beautiful, and only you can say what makes you feel that way.
7 – Don’t go overboard.
For weddings and proms you do need makeup that will stand out, but you don’t want to go over the top. Makeup for events isn’t stage makeup. You want to look beautiful to people that are right in front of you, not have a look that makes your facial features stand out to someone three tables away. Remember, also, that you will be looking back on those photos for many years to come, so pick something timeless. Slightly brighter than normal is a good starting point. A more polished version of yourself makes sense. A matte T-zone, bright eyes and luscious lashes are all desirable, but there’s no need to go overboard with cosmetics, or with a glittery look that is in fashion today, but that will date within five years, let alone a decade.