Make Your Beauty Salon Standout

As a beauty professional, you are familiar with making your clients look good, feel good, and stand out. But when it comes to your salon business, how will you make sure it’s a standout among other salons out there?

We’ve gathered some of the best ideas to help promote your name out there – from what to do at your brick and mortar place to how to navigate the digital world.

At the Salon

• Make your front desk staff know how to communicate with clients and rebook their next session. It would also help for your front desk to identify what services you offer you can up-sell and cross-sell.
• Assign an “instagrammable” spot at your salon where clients can take a selfie and use your salon’s hashtag. Encourage them to post it on social media.
• Make your business stand out by carrying exclusive beauty and hair products that are not commonly found or distributed to other salons. These products that only you can provide clients will keep them coming back.
• Establish a long-term and friendly connection with your client. In turn, they will be a lifetime friend and customer that will highly recommend your services to others.
• No one wants to get a haircut from a person sporting a bad one. If you are a salon business owner or beauty professional, make sure you’re putting your best foot forward.
• Potential clients can see your reviews and testimonials online. However, it would also be best to display them around the place.
• Ensure a high level of customer service and professionalism to every client who walks through your door no matter what service they are getting.

Online

• Always update your social media with photos of your services and your clients (with their consent of course).
• You can also offer deals and discounts to those who follow you and leave reviews on your social media accounts.
• Utilize Google Adwords. It’s when people search for local salons on Google, and they see your online ad. The ad links the user directly to your website wherein the can find the information to get in touch with you. That’s a strong lead. There’s also Facebook Ads. It’s similar to Adwords, but Facebook Ads will let you set specific demographics so you can target your clientele more concisely.
• If your local community has a website and is accepting ads, it may be worth it to purchase space to advertise your business.
• If you could get your hands on beauty products that are popular and trusted yet hard to source, sell them at your salon as well as an online shop.
• Blogging and contributing articles to top salon blogs are effective content marketing strategies. The key is to provide creative and informative articles to establish yourself as an important beauty industry resource.
• If you don’t have a Facebook page for your business yet, create one now. Many businesses have successfully run contests on Facebook that converted contest participants into leads and leads into clients.
• Video marketing is all the rage. Create short, compelling video content that will make viewers wanting more.
• Your salon website should contain links that are related to your business. This step will help in your online search rankings. This is just the tip of the digital marketing iceberg; consult with professional online marketers to know how to best utilize online strategies such as search engine optimization (SEO) to benefit your business.

In Your Community

• Word of mouth is still one of the most effective advertising tactics. Ask your current clients for referrals.
• Know who are the local lifestyle and beauty journalists in your area and invite them to your salon and to try out and review your services. They can, in turn, write a story about it in the local paper.
• Partner with another local business that can recommend your services and build joint ventures.
• Getting involved in the local community is beautiful and rewarding. Furthermore getting national exposure such as Cut-A-Thon and other national fundraisers would be a brilliant venture as well. This gesture will show that you care about the community as a whole and establishing a good relationship with clients.
• Team up with educational institutions. You can volunteer to teach salon services. You can educate the local population on how your business can be of benefit. You can reach students and offer exclusive discounts.
• Go to networking events and hone your networking skills. You can get potential clients by just merely handing out your business card.

Final Thoughts

Don’t be stuck in a rut when it comes to promoting your beauty business. From attracting new clients to starting successful social media campaigns for salons, we hope these tips have helped you!

Arnou Boucher

I have been a professional hairstylist for 23 years. Husband to my high school sweetheart, Ines. We love each of our four cats. I was born in Lyon, France but my whole family moved to Atlanta when I was 17 years of age. At times I miss France, but America is forever my home. A few years ago, I visited Canada and tried out a high-quality goose jacket. It was so unique that I immediately bought it. I've never owned a coat so comfortable! Later on, I was domain shopping for a new blog to share helpful haircare tips and knowledge with the world. Saw this one and couldn't resist!